Cambridge recently set out an aspiration to improve the means by which it communicates with prospective applicants in the UK. This has resulted in a series of projects under the ‘Be Cambridge’ title aimed at prospective undergraduate applicants in Year 12 or equivalent (i.e. 16-17 year olds) from under-represented groups.
The project began with a scoping study to look at use of new media by our target audience. This included a detailed analysis of social media use, as well as focus groups across the country. The main findings were:
The Centre for Creative Collaboration "C4CC" brings together leading researchers from London’s universities, creative industry practitioners and freelancers, SMEs and students, and delivers a proven neutral environment based on the principles of open innovation. New collaborative projects are conceived, developed, delivered and disseminated.
This project brings to the desktop of any user real time views of the celestial sphere by means of an All-sky camera connected to an internet server. The camera and server are located at the Astronomical Observatory of the University of Jaén (Spain). They work in a continuous and autonomous way since 2010 without human assistance for most of the time. The dedicated web-page includes custom software that allows the user to also view: a computer-generated star map for direct comparison with real sky; videos of the previous 2h and 24h; mitigation of the severe effects of light pollution, etc. Among other uses, the system presented here has been specially well suited for: outreach activities in Astronomy; as a teaching tool addressed to broad audiences; as a way to increase the public awareness about light pollution and its environmental effects; as a contribution to professional meteor and fireball research.
Researchers´ Night in Madrid 2011 is a project which involves the main Universities and Research Centres in the Region as well as two National Scientific Associations within the framework of the European Researchers´ Night. University of Alcalá submit to European Competition for Best Innovations in University Outreach and Public Engagement the activities specially programmed for this project, which aims at bringing the researchers
Mathematics is often perceived as a dull, uninteresting and unpopular subject. It is socially acceptable to say in public that one is 'no good' at mathematics, and the subject is often undervalued or disparaged in the media by public figures.
Many existing initiatives aim to improve the public image of mathematics in schools, through teaching and in the media. However, the majority of the population is not 'reached' by books, mathematics lectures and programmes on elite radio stations and TV channels.