Background
The ambitious digital outreach project supporting the Treasures of the Bodleian exhibition (2011) resulted in a responsively designed website, interpretative QR codes and a mobile app focusing on one question: What is a ‘treasure’?

Objectives
Defining a ‘treasure’ was a central theme for the physical exhibition in preparation for a permanent treasures gallery opening in 2015.

The digital project turned this central theme into the following objectives:

Website