Real training and virtual backup: this is the project Sapienza Fashion – ModaSapienza, based on a series of seminars held by top managers, analysts and entrepreneurs who best represent the Italian and international fashion system. We produced the website www.seminarimodasapienza.it with its corresponding Facebook page (modasapienza) and twitter account (#modasapienza). The website was launched in January 2012 following a warm-up period in December 2011.