ABSTRACT
With approximately 5 million tobacco-related deaths annually, tobacco smoking is the leading cause of preventable premature mortality in the world. A lot of effort was made to reduce this problem, but a lot of initiatives are still require to increase the number of people decide to stop smoking. The health national system provides an smoking cessation centers to assist smokers, but few know this service.

The Smoking Cessation Center of Catania University, engaged with international clinical research on tobacco dependence, decide to carry out a new strategy to involve the smokers, giving them a specific information and assistance about smoking cessation activities trough media campaign also with new instruments as social networks and forums.

The results of this new strategy is an increment of 55% quit attempts compared to period without press activities.

Each smoking cessation centre can adopt this strategy to improve its results and promote health.