1. Introduction
The department of production engineering at the University of Bremen is responsible for the degree courses production engineering, industrial engineering and management and systems engineering. With approximated 1.800 scholars this particular department covers 11% of all enrolled people studying at the university.
According to a current analysis by the association of german engineers (VDI) the expectations on finding a job after graduating are outstanding, up to the present day the economic system of Germany misses more than 80.200 engineers.
To attend a university is a severe decision for young adults. With varied arrangements and many-sited events the University of Bremen wants to enthuse all scholars over mechanical appliances and technical professions at an early stage. Therefore the department of production engineering has its main part of public relations in events, which are differed into two categories: smaller events with 30 to 1.000 participants or a big exhibition with among 1.000 to 10.000 visitors.
Several examples of smaller events are listed in the following:

Einblicke/Insights. Guest lectures and hands-on exercises in scientific degree courses for pupils in form 11 to 13.

Kinder-Uni/University for children. At the “Kinder-Uni” schoolchildren aged between 8 to 12 and kindergartner aged 4 to 6 participate in laboratories and scientific workshops.

Naturwissenschaftliches Schnupperstudium für Frauen/Natural scientific trial study for females. Female scholars in form 10 to 13 may be “student on probation” to participate in scientific degree courses.

Girls Day. Workshops and scientific experiments for girls from class 5 to 13.

Fraunhofer Talent-School. A programme for technical talented pupils (classes 10 to 13).

meetING. Collegians, professors and collaborators introduce the process of becoming an engineer to young adults in form 10 to 13.

Weltrettertag/World savior day. Virtual trial lectures and workshops by collegians and professors from the department “production engineering” for pupils in form 10 to 13.

The biggest event organized by the department of production engineering is:

Tag der Technik/Day of technology. The day of technology in Bremen is an adventure- and action-based major event and takes place in this form repeatedly every two years. At this juncture the mediation of fascinating technology and the job-related prospects in this field through the dedication of economy and science, technical and scientific alliances, establishments and associations are the epicenter.

For the EngageU awards the day of technology will be introduced in detail.

2. Day of technology 2012 “Fascination electro mobility – by land, sea and air”
The day of technology is an entertaining scientific and technical exhibition and events set-up for the northwest of Germany. The day of technology wants to make science and technology comprehensible and at the same time get together regional sciences and economic structures. As exhibition of expertise and communication platform the event concept wants to support the sustainable development of regional networking.
Originally this type of event was initiated by the federal ministry of education and research and their declared guiding principle in 2004. In the “year of technology” young talented people were assisted in their technical interests and skills. In the following years this type of event plus the network was perpetuated by local initiatives on two days of June. Under the project management of the department “production engineering” and in close corporation along with the Bremen department of the association of german engineers this event developed to one of the biggest day of technology contributions in Germany.
The exhibitors present themselves in a creative, demonstrative and entertaining way. Next to the worldwide successful and scientific highly innovative universities and colleges rise the innumerable “hidden champions” whose representation reminds of the orchestration of theme parks and science centres. Science shall be an experience within the meaning of the “public understanding of sciences and the humanities” causing a sustainable effect.
Every two years the Bremen day of technology is an accepted event in the european metropolitan region of Bremen/Oldenburg with rising attendance. The first day of technology under the aspect “fascination energy” in 2006 denoted 1.000 visitors. In 2008 with the subsection “fascination logistics” the day of technology already had 1.500 guests. “Fascination aerospace industry” brought 5.000 people to the day of technology in 2010, thus the expectations for 2012 lie up to 10.000 interested visitors.

3. Key benefits for cross-marketing at the University of Bremen
Along with the motto “together we are strong” the University of Bremen and all partners benefit from this type of co-marketing. The day of technology provides the department of production engineering a collaborative environment where they can work together to intensify the communication of science and technology.

4. Summary and perspective view
The Bremen day of technology describes a scientific and technical event as well as an exhibition concept. Through the involvement of various public and private educational institutions as well as industry, economy, art and culture in an annual expertise exhibition, science shall be presented in a living and understandable way.
The Bremen day of technology is an event in the region Bremen/Oldenburg. This region “creates knowledge” and presents their scientific expertise in a demonstrative, entertaining and interesting way. Innovative ideas for exhibitions and an interactive science experience form a symbiosis in order to sustainable strengthen the enjoyment and fascination in science and technology.
To the public the day of technology is a location for education and entertainment. These two elements frame the poles of an area of tension in which the exhibition concept is positioned.
Especially in Germany the debate about the area of tension between education and entertainment is discussed controversially. Bremen was able to demonstrate the efficient interaction between entertainment and education in 2001 through the science festival and as the first “city of science 2005”. The day of technology thereby shows a reasonable way to learn lifelong.
The exhibitors present themselves on an expertise exhibition with various science near fields and applications. In the centre stands the presentation of expertise and not the mediation of products. The visitors are actively involved in the science expo.