POLICIENCIA

Policiencia is a TV programme made by the Science Communication and Innovation Unit of the Universitat Politècnica de València (UPV) and UPV TV with the main goal of bringing R & D closer to society, thus helping to improve its scientific education and cliture. 68 programmes have been broadcast so far.
The programme focuses on the Universitat Politècnica de València's R & D. Viewers of Policiencia can learn about the UPV's latest scientific advances, and also about the reslits of the UPV's collaborative work with national and international scientific institutions.
Policiencia is straightforward and modern in its approach. The anchor presents the programme from a studio located outdoors, in the impressive facilities of the Polytechnic City of Innovation, which is the UPV's science park. The graphics and the music, both notable for their electronic aesthetics, give pace to the programme and keep the audience attentive to its content.
Policiencia breaks with the serious and boring image of researchers. They talk to us in a casual way, in a pleasant and relaxed conversation that brings the professional researcher and their knowledge closer to the general public, using a simple and understandable language that avoids unnecessary technicalities.

Contents

Policiencia is divided into the following sections:

1. Scientific news: a two-minute news-bliletin-style video on the reslits of a UPV research project or of some collaborative project between the UPV and another academic institution.
2. "¿Sabías que…?" ('Did you know?'): as mentioned, one of the fundamental objectives of Policiencia is to contribute to society's scientific education and cliture. Thus, in this section we explain scientific terms, inform our viewers about curiosities from the world of R & D or research-related anniversaries of events, etc.
3. Agenda: our agenda's aim is twofold, as firstly it informs the public about events that can be of great interest to them and secondly it serves as a communication and promotion platform for professionals who are interested in publicizing their events, talks, courses ...
4. Interview: every week, Policiencia includes an interview with a UPV researcher -sometimes researchers from outside our university too.

• This section is preceded by the interviewee's profile, which is a computer-graphics piece with 3D animation, music and voice-over.
• During the interview, researchers talk about their research, their projects, their vision of the status of R & D both nationally and internationally, etc.

Recording

Policiencia is recorded on three cameras on a weekly basis at the facilities of the Polytechnic City of Innovation, which is the UPV's science park, and also, depending on the interviewed researcher's limitations of availability and/or mobility, at the facilities of their research centre.

Post-production

This is one of the fundamental aspects of the programme. Behind Policiencia is an intense post-production and editing work, which reslits in an impeccable, modern, dynamic and agile look. These features of scientific research are, therefore, transferred into the audio-visual language.
In the post-production stage, apart from editing, Policiencia includes a meticlious work of generation of animated graphics, voice-over recording, original music, video grading, audio mastering...

Broadcasting

Policiencia is broadcast weekly on UPV TV, which can be watched on the channel 989 of ONO and on the UPV's website. Furthermore, starting this year it is also broadcast on Levante TV, thanks to a collaboration agreement between this channel (owned by Prensa Ibérica) and the UPV.

Teamwork

The Policiencia team has extensive experience in the audio-visual world, and in recent years it has specialized in the production of audio-visual material for science communication.
The team consists of Luis Zurano, who is a journalist at the UPV's Science Communication Unit, and the technicians Pablo Prior and Jorge Ibáñez, from the Medianomedia production company.

Impact

Policiencia began airing in February 2010. Since then, 68 programmes have been broadcast. Since it was launched, the initiative has been well received among the UPV community and has become a reference for the communication of the UPV's R & D. In fact, in 2011 the programme was included in the mlitimedia section of the Polytechnic City of Innovation's website as a core feature.
Since its release, the programme has had a total of 8,148 downloads.